Interior designers were in the pink as the new century began. Tones such as sweet pink were adopted as the new neutral by men and women. That's because, explains Michelle Ogundehin, "Pink can be the most docile or dominant of colours and it's this contradictory nature that keeps us coming back for more."
Ogundehin charts the rise of pink to its soothing nature in hectic times – such as the turn-of-the-century panic about the Y2K bug. "When it feels like the world might yet spin out of control, pink comes to the fore. After all, as the singer Miley Cyrus once commented, 'Pink isn't just a colour, it's an attitude!'"
To add the power of pink to your home, we recommend Pressed Petal, Raspberry Diva, and Pretty Pink, plus here's our guide to six ways to use pink.