Dulux Visualiser

Instantly visualise this colour on your walls
12th April 2024

UGC Terms & Conditions

If your photo is chosen by Dulux you will receive a reply to your post from Dulux’s account, asking for your permission to publish your photo. Please reply with #YESDulux to give your permission and agree to these Terms & Conditions and Dulux’s Privacy Policy. Your social media account name will be displayed alongside your photo when it is used.

How will Dulux use your photo and other information provided?

You will retain legal ownership of any rights you own (including copyright) in any photo you upload. However, by replying #YESDulux you grant to Imperial Chemical Industries Limited (trading as ICI Paints AkzoNobel), The Akzo Nobel Building, Wexham Road, Slough, Berks SL2 5DS Registered number 21801 and its affiliates (Dulux)a non-exclusive, perpetual, irrevocable, worldwide, royalty-free, assignable, sub-licensable licence to use the photo in the manner set out below.


1) Dulux's webpages

We may use your photo on our webpages, product pages, colour pages and in editorial and advertising content.

In addition, by replying #YESDulux you also grant Dulux the right to use your social media username, image, likeness, caption or other identifying information in connection with the use of your photo.

Dulux will choose and publish uploaded photos at its absolute discretion. For the avoidance of doubt, Dulux is under no obligation to use any of the photos uploaded.


2) Campaigns and usage

If your image is really special, we may want to use your photo on other channels. This could include using the photo in any of the following formats indefinitely: Social Media channels, Email marketing, Online, Dulux printed magazine & through Press Office to pass to journalists.

You will receive full credit to your social media handle wherever the image is used on a Dulux owned channel or platform.


3) General usage terms

By replying #YESDulux, you warrant and represent that (i) you own all rights (including copyright) in the photo uploaded or, if the photo is subject to third party rights, you have all required licenses, rights, consents and/or permissions to publish the photo and grant the licence described above to Dulux, and (ii) you are over 18 years of age.

To the extent permitted by law, you also agree to waive any moral rights you may own in relation to any photos uploaded.

Dulux its affiliates and sub-licensees may use, edit, alter, reproduce, translate, publish, or create derivative works from any photo uploaded at Dulux’s sole discretion.


4) Photo Content Guidelines

All photos are moderated by Dulux. We will not select for publication photos that contain any of the following content:

a.Copyrighted and/or Trademarked Material: please do not upload any photos or other content that infringes or might infringe the rights (e.g. copyright or trademarks) of a third party (such as content that contains any third-party content such as trademarks, logos, company names, insignia, photographs or works of art, excerpts of the books, photos/videos of TV or film scenes).

b. Abusive Imagery: any images that could reasonably be considered as harmful, threatening or violent, harassing, abusive, offensive, hateful, inflammatory, discriminatory, profane or bullying.

c. Impersonation: non-offensive usernames only, and do not impersonate any other person.

d. Private & Confidential: Anything that would be considered confidential or that would allude to an individual (e.g. work details, credit card numbers, address details, anything distinctive that a particular individual is known for).

e. People / Facial Recognition: photos that contain people within the image, whether or not their face can be seen. This includes pictures of people within the photograph (e.g. a photograph within a photo frame on a desk).

f. Comments: Any information accompanying your photos is accurate (where they include facts) and are your genuinely held opinions (where you are giving your opinion). We won’t use anything which is in anyway defamatory of any person or company.

g. Advertising: images that advertise or promote your own or third parties’ goods or services in any photos or submissions.

h. Links: any images that do not link to any media or executable file with your photos.


5) What Happens If I Have a Complaint About a Photo or Want a Photo Removed (which is posted without permission)

If you believe that an uploaded photo on our webpages is inappropriate, offensive or is violating someone’s legal rights (e.g. trademark or copyright infringement) then you can report the photo by sending an email to dpuki.tacsocialmedia@akzonobel.com

We reserve the right to remove the photos from our website or marketing materials at any time, for any reason.


6) Third Party Sites

Users of the Dulux site are able to save the photos displayed on the website and product pages across their social media.

Please note that while Dulux can remove photos from the Dulux.co.uk website, Dulux is unable to, nor is Dulux responsible for, the removal of any photos shared or posted by third parties on third party sites which are not under Dulux’s control. If you wish to report a photo shared on a third-party site, you should contact the third party or third-party site directly.

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