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Pete Wicks designs Dulux-inspired pet nook amidst 'pet parent' boom

Britain is officially a nation of pet parents, and from cosy pet nooks to paw-proof paint, our homes are changing as a result. To celebrate National Pet Parents Day and 65 years of the iconic Dulux Dog, we teamed up with TV personality (and devoted dog dad) Pete Wicks to show you how to create the perfect pet nook.

81% of UK pet owners are now creating dedicated spaces for their pets – from stylish pet nooks to full-blown bedrooms.

New Dulux research reveals how our love of pets is reshaping our homes

64% of Brits consider themselves a ‘pet parent’
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74% of 18-24-year-olds say their pet is more than just a companion
Over 50% of Brits say their pet directly influences how they decorate their home
81% of owners create a dedicated space for their pets
Nearly 1/5 have given their pet its own room

Research conducted by Dulux in March 2026. The PawPrint Report surveyed 1,000 pet owners aged 18+.

The rise of a new milestone: pet parenthood

Welcoming a pet has become more than a lifestyle choice – it’s a new life milestone. And just like starting a family, becoming a pet parent is reshaping our homes. We’re googling phrases like "pet-friendly paint" and “puppy-proof house”, a sign that shows we’re designing homes around our pets.

Discover how you can create a space that celebrates your new family member, with vibrant colours durable enough to keep up with the chaos!

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Pete Wicks x Dulux: a pet nook built with love

With a little help from Dulux Creative Director Marianne Shillingford, Pete Wicks has designed a pet nook inspired by his dogs – including newest family member, Rodney – with a heartfelt nod to his late, beloved French bulldog Peggy. Carefully chosen colours reflect each dog's individual personality, pairing calming, pet-friendly tones with the durable, easy-clean finishes of Dulux Easycare Washable and Tough

Discover the Dulux colours that inspired Pete’s pet nook

Pete used tough, washable, stain-repellent Dulux Easycare ready-mixed in these Dulux paint colours:

"My dogs are a massive part of my life, so they are always going to be part of how I think about the design in my home.

Anyone with dogs will get it – they’re family, they take over your heart, and before you know it, everything revolves around them in one way or another!

Every dog deserves their own little space, somewhere they feel safe, comfy and completely at home.

For me, it was about creating something inspired by them that that not only looks good, but gives them somewhere to properly relax and do their thing."

Create your own pet nook with Dulux

"What's really changed is how central pets have become to the way we design our spaces. It’s not just how a room looks, it’s how it feels and functions for our furry companions. With the right colours and durable finishes – like Dulux Easycare Washable & Tough, which is up to 20 times tougher than standard paint – you can create a space that works beautifully for both you and your pet.”

Marianne Shillingford – Creative Director, Dulux

Want to make your pet feel truly at home? Follow Marianne’s simple step-by-step guide for creating your very own pet nook. 

Paw-proof paint

Little hands, muddy paws, and life in full swing – your walls see it all. Here's how Dulux Easycare makes it easy to keep them looking beautiful, whatever the day throws at them.

Durable

Dulux Easycare is twenty times tougher than standard Dulux paint.

Washable

With its stain-repellent technology, Dulux Easycare repels stains and liquids.

Wipeable

Splashes and spills bead on the paint surface, so you just wipe them away.

Dulux Paint Testers

Ready to start your paw-proof makeover? It all starts with a colour tester. Order yours today and take the first step towards a home as joyful as they are.

Show us your milestone makeover

Whether it's a nook for your pet, a new nursery, or a space that simply feels like a new beginning, share your new home decor with us on Instagram using #DuluxMilestones and inspire others to do the same.

Share with our communities

Life's special moments are always worth sharing. Follow us on Instagram, TikTok, Facebook and Pinterest for colour inspiration, expert advice, and real makeovers from people just like you.

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