We love having guests on our podcast and hearing what makes them tick. In our third episode, we chat to colour expert, Laura Perryman.
Who is Laura Perryman?
Laura is a Colour & Materials Consultant and Global Trend Forecaster. She runs the design consultancy, Colour of Saying, which specialises in raising the profile of colour and its transformative possibilities (there are many!).
To us, Laura is one of those rare unicorn people, who combine an amazing scientific approach to colour, whilst being superbly creative.
Discover more about Laura’s work on Instagram @colour_of_saying …we wouldn’t blame you if you fell down this rabbit hole!
Why is colour important to you?
“I think colour is incredibly transformative. It doesn’t just look great, it can perform, it can enhance our lives and transform a whole experience of a product. It is the ultimate medium for designers to use!”
Where is THE place to find out about colour trends?
“I would say the Frieze Art Fair. It doesn’t have to be a design related event – it’s always interesting to see how other people approach colour and design and form and shape”
Is choosing colour an art or a science?
“It’s a bit of both. The science is there for an important reason. It’s there at the base of many colour tools. But there are also ways to choose colour that are more holistic. Asking questions allows you to get the best out of colour. How does it respond to a material? What’s the dye made of? How does it engage the user?”
Tell us about a project where colour has made a positive difference...
Laura explains that she recently worked on a Transportation project.
“Darker palettes are very durable but not helpful to partially sighted users, who are aided by brighter colours and contrasts. Colour and textiles are key in helping someone to identify the edge of a seat without feeling overwhelmed or anxious. We used hot coral colours as small accents with the darker colours.”