Dulux Visualiser

Instantly visualise this colour on your walls
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What’s in a tin of Dulux?

Inside every tin of paint is a mix of art, science and a little bit of magic that make Dulux the nation’s favourite paint


Only the finest ingredients


Our products are manufactured using the very best ingredients and crafted with trademark care and passion which, like the finest chocolate, makes the signature thick and creamy consistency you know and love, and gives the utmost confidence in a brilliant result you can be proud of This balance of scientific craftmanship and loving care and attention that we put into our products means we can offer the perfect colour, uniform finish and coverage stated that gives you the best result possible first time, under our unique Dulux Promise. Proof indeed that there is so much more in a tin of Dulux paint than just paint...

Expert knowledge in every tin


The Dulux brand is built on constant improvement through innovation. Our experts are passionate about creating products that are durable, easier to use and have special and distinctive properties for different purposes – from slowing the progress of fire in buildings with Dulux Trade Pyroshield to killing bacteria in hospitals with Dulux Trade Sterishield. What’s more, our production facility in Ashington is the world’s most advanced and sustainable factory, with half the carbon footprint of traditional paint factories.


Inspired by nature


We’re always looking to the world around us for inspiration. Biomimicry – developing scientific solutions inspired by nature – has helped us create stain-resistant technology that replicates the beading effect when water hits the surface of a leaf, as demonstrated in our Dulux Easycare and our ultra-durable Dulux Trade Diamond range specially formulated for the trade. We also take this inspiration into other coatings such as our water-resistant fence treatments that take their cue from the feathers on a duck’s back, as seen in our Cuprinol Ducksback range, (Cuprinol is our specialist woodcare partner). These tough, ‘superhydrophobic’ finishes extend the decorating cycle by years, saving customers money and reducing their impact on the environment in the process.


The power of technology

Digital technology has become an integral part of the painting process, bringing in-depth insight and clever solutions together to make people’s lives easier. Thanks to our revolutionary Visualizer app , customers can get help choosing the right colour by seeing it in real-time on their wall. Similarly, the Dulux Trade Paint Expert and Paint Specifier apps have made the lives of professionals easier, and we’ve recently developed a free digital plug-in palette tool to bring the vision of architects and interior designers to life for clients. Our in-house experts work tirelessly to ensure the power of paint really works to make a positive change across homes. Take Lumitec for instance – cutting-edge technology used in our Light+Space range, designed to reflect twice as much light as standard emulsion. This makes small spaces look bigger and brighter. 


Improving lives with education


We are committed to supporting the professionalism, skills and knowledge of the decorating trade in our national network of unique Dulux Academy training centres. A first in the industry, they offer accredited training in all aspects of decorating, from spray application to special finishes. They’re about encouraging painters to always be their professional best, each and every day.


Community outreach

All that unwanted paint lurking in sheds around the country doesn’t go to waste. Our Community RePaint initiative helps collect unused paint and donate it to the charities, families and individuals who need it most, while our Let’s Colour projects support communities around the globe, helping transform neglected spaces and bring colour to people’s lives. See how your leftover paint could transform lives.


Our people


Probably our most important ingredient, people are the heart of everything we do – from the technical support staff advising customers on the end of the phone, and the colour experts and scientists in the lab, to the sales teams helping professionals get the most out of the products we make every day.


And not forgetting the Dulux dog…


Ever since Dash, the director’s dog, ran on the set of the 1961 TV ad and became an accidental celebrity, the Old English Sheepdog has been the iconic mascot of our brand. He still represents that quality and trust  that customers have come to expect of Dulux. 

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