We’re always looking to the world around us for inspiration. Biomimicry – developing scientific solutions inspired by nature – has helped us create stain-resistant technology that replicates the beading effect when water hits the surface of a leaf, as demonstrated in our Dulux Easycare and our ultra-durable Dulux Trade Diamond range specially formulated for the trade. We also take this inspiration into other coatings such as our water-resistant fence treatments that take their cue from the feathers on a duck’s back, as seen in our Cuprinol Ducksback range, (Cuprinol is our specialist woodcare partner). These tough, ‘superhydrophobic’ finishes extend the decorating cycle by years, saving customers money and reducing their impact on the environment in the process.
Digital technology has become an integral part of the painting process, bringing in-depth insight and clever solutions together to make people’s lives easier. Thanks to our revolutionary Visualizer app , customers can get help choosing the right colour by seeing it in real-time on their wall. Similarly, the Dulux Trade Paint Expert and Paint Specifier apps have made the lives of professionals easier, and we’ve recently developed a free digital plug-in palette tool to bring the vision of architects and interior designers to life for clients. Our in-house experts work tirelessly to ensure the power of paint really works to make a positive change across homes. Take Lumitec for instance – cutting-edge technology used in our Light+Space range, designed to reflect twice as much light as standard emulsion. This makes small spaces look bigger and brighter.