Denim Drift is a versatile colour, fitting into all interior styles, whether you seek a restful bedroom, cosy living room or a smart hallway.

Co-ordinating colours

Here are some coordinated colours that work beautifully with the colour of the year, Denim Drift, to create a room which is perfect for you. You can find products in these colours by clicking the colour chips below:

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How we identified a colour that would connect with overall trend

Colour trends for 2017 are all about looking at ‘life in a new light.’ The overriding theme encourages you to celebrate a new outlook on the simple things that make life special. Dulux is taking a fresh look at the foundations of everyday life that contribute to our extraordinary lives and proud to announce ‘Denim Drift’ as the defining colour of 2017. A beautiful, timeless and versatile grey-blue, is the must-have colour for the year ahead. It perfectly captures the mood of the moment and is a true embodiment of the way we’ll live our lives in 2017. Dulux Colour and Design Trend Expert, Rebecca Williamson says: “Denim Drift is a wonderfully diverse foundation for the 2017 trend palettes, which tells the story of ‘life in a new light’. With denim blue set to dominate the interior and fashion trend agenda for 2017, Denim Drift is the perfect fit to reflect the times we live in, that real desire for simplicity. Designers love it and so do we."

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Rebecca Williamson

Senior Colour Design and Content Manager

“It’s not surprising that blue is the world’s favourite colour given it reflects every day living – the sky above us, the clothes we wear and, this year, the colour we want for our walls. Dulux’s Denim Drift is a soothing and versatile grey-blue that has an air of familiarity to our wardrobe staple, coordinating well with everything. We hope the nation give it a go and enjoy using it in their homes”.

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Rochelle Humes unveiled as the ambassador of Dulux's Colour of the Year 2017, Denim Drift

Unveiled as part of an exclusive set of striking images, Rochelle is pictured in a range of beautifully cosy rooms decorated in this year’s colour, Denim Drift.

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“Despite our busy work schedules, Marvin and I always make time for quality time together at home with Alaia-Mai. There’s nothing better than coming home and just closing the door on everything and surrounding yourself with family and home comforts! We’ve actually just moved house, so we’re loving decorating the nursery for our new arrival, and can’t wait to tackle the rest of our new home this year."

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“Some people might be put off by painting their walls in a block colour, but Dulux’s colour of the year, Denim Drift, is such a versatile, cosy and calming blue that it’s the perfect stepping stone for those looking to try something a little different. I think it works really well in a living room or bedroom – nice and relaxing after the stresses of a long day!” – Rochelle Humes."