The key colour in each colour family gives a clear direction as to where each hue is moving to and has travelled from. Gold, mustard or lemon: where will this year’s yellow take us?
Reds: from strawberry to deep damson this is an ever popular colour family. From 2010 onwards their tone has been consistent, with the exception in 2014.
Oranges: we see a shift from more yellow oranges in the earlier years to a more red-orangey tone in the last six years.