What is it?
Situated in the heart of East London's Hoxton, Goodhood has been a fixture for style mavens since 2007 thanks to its cool edit of clothing. But now, the lifestyle store has expanded its particular brand of indie hipness to include home accessories, furniture and lighting. Like any self-respecting concept store, there's also an adjacent cafe, Commune, serving artisan coffee and fresh, seasonal produce. If you don't live nearby though, Goodhood's website can provide you with your retail fix.
What's the style?
Minimal clean lines, natural materials and understated chic with Scandi leanings.
Why do we love it?
Goodhood stocks a plethora of desirable brands, from the well-known (Ferm Living and Iittala), to the emerging (Ladies & Gentlemen Studio and Kristina Dam), hailing from as far away as Japan, Canada and Taiwan.
Some of the brands you will have come across before, but what makes Goodhood's homeware edit unique is the feeling that it's been carefully curated to reflect its fashion lines. So you can get your interiors fix and a new pair of jeans all under one roof – what's not to love?
Our most coveted items from Goodhood? Seattle outfit Ladies & Gentlemen Studio's Brass Aura pendant lamp (£317) and Goodhood's black hanging planter (£20) top our list (both above).