Introducing Such & Such
As we all become more concerned about the dangers of over consumption, too much waste, and the conditions of workers around the world, our attention is turning to how we can live a more sustainable, environmentally friendly and ethical lifestyle. And that also applies to our homes. Such & Such is an online furniture and lifestyle design store with sustainable living at its heart – and we absolutely love it for the minimalist look!
Founded by brother and sister Ali and Nikki in 2013, following careers as a lawyer and designer respectively, the duo turned their shared passion for handmade homeware into a company where cool contemporary design meets responsibly sourced and beautifully crafted artisan products.
It’s the antidote to the throwaway culture of mass-produced goods and modern consumerism, and is designed for people looking for unique, well-made objects to create a minimalist home with an understated look not available on the high street. From organic cotton washcloths to cashmere throws, reclaimed wooden dining tables to stoneware mugs, much of what Such & Such stock is made from natural materials, like leather, wax and wood. But they also source items made of concrete for functional homeware of an exquisite yet subtle beauty.
To introduce the minimalist look into your own home, try these cool wall clocks by Bentu Design, a Chinese studio committed to individual and experimental pieces. China is a country more often associated with low-cost, mass-produced goods these days, but Bentu have turned that perception on its head. In addition to wall clocks, they produce simple yet functional pots that provide a brilliant contrast when filled with the bright green foliage of a plant. Alternatively, why not hang their statement pendant lights that combine concrete with bamboo to soften against the coldness of cement and create a dramatic impact when hung above a table.
What every object sourced by Such & Such has in common is that it is made with expertise and tells the individual story of its maker and provenance. And you don’t get that from a flat pack. Ali and Nikki believe in original design by passionate artists who have perfected their craft through years of hard work using old and new materials, and following traditional techniques and innovative technologies. From Vietnamese ceramics to wooden mugs from Japan that take about 4 weeks to turn from rough lumber to the final product, every Such & Such homeware item is produced with love.
With that kind of attention to craftsmanship, it’s no surprise that everything is designed to last and not be discarded with the vagaries of fashion. It’s the epitome of a new wave of beautiful handmade homeware that is coming to the fore in the world of interiors. These are objects you will treasure for a lifetime.
Get the look
For your own home design ideas, the essence of a minimalist house that follows the Such & Such design philosophy is less is more. It blends comfort with functionality and favours a neutral palette that doesn’t have to feel stark or bland. Start by taking a look around your home and eliminate any clutter that may be creating more of a mess than a cosy lived-in look. To showcase your Such & Such homeware and ensure that no single item dominates the room and grabs all the attention, walls in soft tones of white or grey are a good starting point. Don’t be put off by the mention of grey – it can be the most graceful of neutrals when done right.
Introduce darker greys, such as this Peaceful Night from Dulux, or a subdued gold like Tuscan Treasure for balance on a statement wall that won’t overpower the overall style of your room. Be careful using bright colours in excess as they can clash against the low-key look that minimalism has at its core. A small pop of colour can easily be added using fabrics, or even with these great wall hooks from South African design company Pedersen Lennard in the Such & Such homeware range.
For a more restful impact, try this Grey Steel, or a slightly darker Warm Pewter from Dulux and turn your room into an unadorned but elegant space. The monotone backdrop will look perfect with accessories like this simple wooden shelf with grey concrete brackets by Leicester-based Wild + Wood, or you could hang an indoor swing by Kaaita in natural beech wood for the perfect place to relax after a stressful day at work.
To eliminate clutter, store shoes and magazines in a bag made of felt squeezed from recycled plastic bottles and sewn together by the hands of skilled craftsmen in Slovenia. And with single use plastic now top of the environmental agenda, it’s a recycling idea that we adore.