Highly conscious that we make the most
of the things we already have in our lives, there is
a mood for reinvention and revival, where style is
no longer sacrificed for substance and there is an
energetic humour in the way we think outside the
box. Existing materials are used to create a new
story, a new future, a new aesthetic.
Reinvent's mood is about expressing individuality, fun, discovering a new
approach to the creation of everyday objects and functional furniture. This is about transforming ordinary materials
into extraordinary things.
Reinvention is as much a move against over consumption as it is a new take
on creativity, infusing our living spaces with quirky, spontaneous, joyful
design through found objects and recycled materials teamed against an urban
backdrop of polished concrete, raw brick walls and industrial fittings.
It
engages us with our surroundings, bringing alive the opportunity for debate,
inspiration and understanding, providing us with a sense of resourcefulness
and tactile pleasure that is highly rewarding.
